Career record in modern reverse-chronological form.

Lead the D2B Personal Health business in Western Europe with 7 direct reports and responsibility for the core regular-customer channel.

Built and deployed the D2B go-to-market model from a 100-customer pilot to a full rollout serving more than 3,000 B2B customers.

Redesigned the strategy beyond the traditional customer segment and implemented a new organisational setup that increased sales from EUR 15m to EUR 50m within 24 months.

Directed business operations through KPI-led daily management and structured problem solving across the value chain.

Led commercial performance and user-experience development for the Philips D2C channel in DACH, managing a team of 3.

Delivered triple-digit sales growth for three consecutive years, increasing the cluster from EUR 7m to EUR 42m and making it one of Philips' strongest D2C markets globally.

Led the RFP process for the DACH Philips Consumer Online Shop together with procurement, evaluating agencies including Arvato, Astound, and Hatraco.

Managed a EUR 12m advertising and promotion budget and defined activation strategies for major campaigns including Black Friday and Christmas.

Restructured the E-Trade department for Philips DACH, defining team structure, role profiles, and KPI frameworks to improve performance.

Worked closely with major key accounts including Amazon, MediaMarkt, Saturn, OTTO, Expert, dm, and Rossmann to plan and execute shopper activation programmes.

Developed content and campaign strategies on retailer platforms and acted as an e-commerce sparring partner to strengthen key account execution.

Held full P&L responsibility for a company subsidiary and led a cross-functional team of 10 across sales, marketing, production, and product development.

Launched the photobook brand Silverbook across multiple European markets, driving expansion and market entry.

Shifted the business from traditional sales toward e-commerce by developing online shops in collaboration with internal IT and external agencies.

Built a digital activation strategy focused on content marketing and key opinion leader engagement.

Managed the product life cycle for owned brands, adapting portfolios to market developments and complex customer requirements.

Worked directly with key accounts, sold investment goods, and conducted annual business reviews with major customers.

Owned product positioning, pricing, and competitive analysis.

Coordinated cross-functional teams in sales, marketing, and production to improve launches and product development execution.

Led the elective course in e-commerce for bachelor students in Business Administration and Business Informatics.

Authored evaluations and determined final grades for bachelor theses, supporting academic quality and student progression.